Social Media Marketing For Health Practitioners
When you’re running a business as a health practitioner, social media can be a massive hurdle.
‘Do I have enough followers to build a sustainable business?’
‘It keeps changing - how do I know which platforms to use?’
'What on earth am I supposed to be posting about to attract clients?'
‘Every other practitioner seems to find it easy - what if I'm just bad at social media?’
So many practitioners start off with next to no social media know-how. But the secretly hope that they'll build a thriving clinic simply by setting up a Facebook page and posting a single link to their website!
Right now, you're starting on the bottom rungs of social media. You look up to the big names and try to emulate their approach to showing up online - except you're quickly discovering can't physically produce that much content or pay that much for paid ads!
Let me tell you from experience – this becomes a never-ending cycle of fear, changing platforms every other week, overwhelm, and never feeling confident in your ability to attract clients and build a successful health business.
But what if you could learn how to market yourself effectively without resorting to thousands in paid ads or cringe-worthy marketing techniques?
Imagine if you could find a way of using social media that works with your strengths and skillset. One that doesn't rely on manipulating people into becoming your clients or spending dozens of hours every week promoting yourself.
It's completely tailored to you. Think that live videos are terrifying? Don't do them. Cringe at the thought of Reels or TikTok? No need to dance to reach your audience. Can only commit to posting on social media once a week? You can still attract dream clients!
I've taught over 200 practitioners how to build an online presence in a way that is authentic to them – and now I want to share with you how you do the same.
Can you build a successful clinic through organic social media marketing alone?
Put simply - if you want to, you can absolutely make it happen!
There are over 150,000 allied and complementary health practitioners in Australia alone. Physiotherapists, chiropractors, nutritionists, naturopaths, massage therapists and acupuncturists are just some of the modalities on offer - so you want to make sure you stand out from the 'crowd'.
Despite the huge number of practitioners out there, the demand for allied and complementary healthcare continues to skyrocket. We're starting to see the tip of the iceberg when it comes to the effects of the pandemic on the population's wellbeing.
I know that you became a practitioner for a reason - to make a difference for others and make the world a healthier place. But you can't do that if no one knows that you exist or what you have to offer them!
A lot of business coaches and social media marketers will tell you that you need to pay for ads or jump on the latest social media platform to see results. But that's simply not the case - plenty are building up a client base using a single platform on a $0 budget! You just need to understand the fundamentals of how to use the marketing strategies and tools that cost little to nothing.
That's why I created...
Learn how to:
- Set up simple social media techniques to support your clinic
- Attract amazing clients via social media who rave about you and refer others your way
- Choose how to market yourself online based on your unique skillset
- Stay consistent in showing up on social media (so you avoid the client rollercoaster effect!)
- Put out no-brainer offers for your audience to purchase
- Reduce the time it takes you to market yourself on social media each week
Here's how it works:
This program contains 6 main modules of content, along with bonus resources, all designed to help you effectively market yourself as a health practitioner via social media.
We'll cover:
- Other platforms
- Using analytics to your advantage
- How to build a following of dream clients online
- How to take followers and convert them into paying clients
- Creating a schedule for your content
- How to create content quickly
- And more!
Because everyone learns a little bit differently, I've made sure to include different forms of content including videos, checklists, templates and guides.
These are designed to help you decide what YOUR ideal social media marketing strategy looks like - based on your skills, your goals and the time you have to commit to marketing yourself!
And if that wasn't enough juicy goodness, you will have access to all of this for the lifetime of the course!
What if you just decided to jump into social media marketing without learning the fundamentals?
Well, I can tell you that too – because that was how it was when I first started. In fact, I am very open about the fact that my first attempt at running a business was a complete and utter failure! If you start building a social media presence without doing the groundwork, you’ll find yourself:
- Twiddling your thumbs because you're so overwhelmed with social media that you don't even know where to begin with consistent marketing
- Spending hours working on your social media posts, only for them to flop to reach no one (or the wrong people entirely!)
- Using social media platforms and tools you loathe and procrastinating as a result
- Building up a decent number of followers but no one is actually paying to work with you
All of these mean that it could be years before your clinic is sustainable, let alone giving you the freedom you’re seeking.
Frequently Asked Questions
I’m a student practitioner – can I start implementing this now, or do I need to graduate?
You can start today!
In fact, the earlier you start working on your social media marketing, the easier it is to get those first clients in the door once you open your business.
Is there a payment plan option?
Absolutely - I want to make sure this is accessible for you. With the payment plan, you can pay it off over a 5-week period.
Simply select the payment plan option at the checkout.
How long do I have access to the content? I’m not sure if I have time to complete it right now!
Don’t stress – you retain access to the content for the lifetime of the course. As long as this course is in existence, it's all yours to watch, rewatch and download resources from.
Psst - this includes any bonus resources that I will be adding in the future!
What if I have additional questions about the content?
The awesome thing about Simplero is that you can leave comments on individual lessons for me to respond to!
So if you have a question, all you have to do is ask on the lesson and I typically will respond within a week.
I don't have any social media skills under my belt. Can I still successfully DIY my marketing?
Don't underestimate yourself, friend! Everyone picks up skills - even soft skills - that can feed into marketing yourself online.
While it is easier to kickstart a business if you do have skills in areas such as social media, marketing, design or admin, it's not a must.
Don't believe me? I actually started my business with no formal training or skills in anything related to social media (all I had was a nutrition degree and a cert 3 in fitness!) and I barely spent time on it even for personal use before that!
During the course, I walk you through how to identify which platforms and styles of social media marketing that resonate with you.