Practitioner Marketing 101
When you’re studying to become a health practitioner, common fears creep up as you start to doubt your future.
‘What if no one wants to wants to work with me when I open my practice?’
‘Has this been a complete waste of time and money?’
'Will I get stuck working with cases and conditions that bore me?'
‘Can I make a sustainable income as a practitioner, or will I be stuck in my current job forever?’
So many practitioners start off with next to no marketing know-how, but secretly hope that they'll build a thriving clinic simply by hanging out their virtual shingle and announcing they are open for business!
Right now, you're starting at square one of running your practice. You look up to the big names and try to emulate their approach to marketing - except you're quickly discovering can't physically produce that much content or pay that much for paid ads!
Let me tell you from experience – this becomes a never-ending cycle of fear, chasing income, and never feeling confident in your ability to attract clients and build a successful health business.
But what if you could learn how to market yourself effectively without resorting to thousands in paid ads or slimy, pushy marketing techniques?
Imagine if you could find a way of marketing that works with your strengths and skillset. One that doesn't rely on manipulating people into becoming your clients or spending dozens of hours every week promoting yourself.
It's completely tailored to you. Think that live videos are terrifying? Don't do them. Cringe at the thought of Reels or TikTok? No need to dance to reach your audience. Can only commit to posting on social media once a week? You can still attract dream clients!
I've taught over 200 practitioners how to approach marketing in a way that is authentic to them – and now I want to share with you how you do the same.
Practitioner Marketing 101
Learn how to market yourself effectively as a new practitioner, so you can build a successful business!
“This course has saved me countless hours of Google searches of how-to's & attempts at trial & errors, & has opened my eyes to other possibilities to market myself that I wouldn't have considered otherwise. I feel like I now have a clear direction in my marketing strategy, and the confidence to now go out & do it!”
Practitioner Marketing 101
Learn how to market yourself effectively as a new practitioner, so you can build a successful business!
“As a new Nutrition Grad, starting up my own business was daunting! Sam's ability to break marketing down into bite-size pieces, with lots of manageable tips and advice, combined with her warm personality that shines through everything she does, has left me feeling not only comfortable with marketing, but actually excited about it - which is not something I ever thought I would say!”
Practitioner Marketing 101
Learn how to market yourself effectively as a new practitioner, so you can build a successful business!
“I am so glad i signed up to this course, so many golden nuggets and perfectly guided content! I would recommend this course to all new practitioners starting out. I knew nothing about marketing and now feel so much more confident, not only in my marketing but a clearer direction in my business too. ”
Can you build a successful clinic through organic marketing alone?
Put simply - if you want to, you can absolutely make it happen!
There are over 150,000 allied and complementary health practitioners in Australia alone. Physiotherapists, chiropractors, nutritionists, naturopaths, massage therapists and acupuncturists are just some of the modalities on offer - so you want to make sure you stand out from the 'crowd'.
Despite the huge number of practitioners out there, the demand for allied and complementary healthcare continues to skyrocket. We're starting to see the tip of the iceberg when it comes to the effects of the pandemic on the population's wellbeing.
I know that you became a practitioner for a reason - to make a difference for others and make the world a healthier place. But you can't do that if no one knows that you exist or what you have to offer them!
A lot of business coaches and social media marketers will tell you that you need to pay for ads to see results. But that's simply not the case - plenty are building up a client base on a $0 budget! You just need to understand the fundamentals of how to use the marketing strategies and tools that cost little to nothing.
That's why I created...
Learn how to:
- Set up simple marketing techniques to support your clinic
- Attract amazing clients who rave about you and refer others your way
- Identify how to market based on your unique skillset
- Stay consistent in your marketing (so you avoid the client rollercoaster effect!)
- Put out no-brainer offers for your audience to purchase
- Reduce the time it takes you to market yourself each week
Here's how it works:
This program contains 5 main modules of content plus bonus resources, all designed to help you master the essentials of marketing yourself as a new practitioner.
We'll cover:
- Uncovering your niche & understanding your audience
- Choosing & using your key marketing tools (social media, blogs, videos, newsletters and more!)
- Staying consistent through planning, batching and scheduling
- Booking your first clients & selling offers
Because everyone learns a little bit differently, I've made sure to include different forms of content including videos, checklists, templates and guides. These are designed to help you decide what YOUR ideal marketing plan looks like - based on your skills, your goals and the time you have to commit to marketing yourself!
And if that wasn't enough juicy goodness, you will have access to all of this for the lifetime of the course!
What if you just decided to jump into your own practitioner biz without learning the fundamentals of marketing yourself?
Well, I can tell you that too – because that was how it was when I first started. In fact, I am very open about the fact that my first attempt at running a business was a complete and utter failure! If you start offering your services without doing the groundwork, you’ll find yourself:
- Twiddling your thumbs waiting for people to show up because you haven't put yourself out into the world
- Attracting clients who don’t value your services, push your boundaries and crush your confidence
- Choosing forms of marketing you loathe and procrastinating as a result
- Having plenty of followers but no one actually paying to work with you
All of these mean that it could be years before your clinic is sustainable, let alone giving you the freedom you’re seeking.
Frequently Asked Questions
I’m a student practitioner – can I start implementing this now, or do I need to graduate?
You can start today!
In fact, the earlier you start working on your marketing, the easier it is to get those first clients in the door once you open your business.
Is there a payment plan option?
Absolutely - I want to make sure this is accessible for you. With the payment plan, you can pay it off over a 4-week period.
Simply select the payment plan option at the checkout.
How long do I have access to the content? I’m not sure if I have time to complete it right now!
Don’t stress – you retain access to the content for the lifetime of the course. As long as this course is in existence, it's all yours to watch, rewatch and download resources from.
Psst - this includes any bonus resources that I will be adding in the future!
What if I have additional questions about the content?
The awesome thing about Simplero is that you can leave comments on individual lessons for me to respond to!
So if you have a question, all you have to do is ask on the lesson and I typically will respond within a week.
I don't have any marketing skills under my belt. Can I still successfully DIY my marketing?
Don't underestimate yourself, friend! Everyone picks up skills - even soft skills - that can feed into marketing.
While it is easier to kickstart a business if you do have skills in areas such as social media, marketing, design or admin, it's not a must.
Don't believe me? I actually started my business with no formal training or skills in anything related to marketing (all I had was a nutrition degree and a cert 3 in fitness!)
During the course, I walk you through how to identify the forms of marketing that resonate with you.